9/3/2023 0 Comments Bcg matrix pepsico![]() ![]() Step 3 – Calculate Relative Market Share.The BCG matrix can be useful to companies if applied using the following general steps. determine its key business units, such as divisions or individual companies will give more benefits. and growth rate are crucial for the estimation of the value of a product. ![]() The BCG matrix is used to evaluate product portfolio of a competitive company. What is BCG matrix which type of companies use this matrix?īCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix) is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. For example, if your competitor’s market share in the automobile industry was 25% and your firm’s brand market share was 10% in the same year, your relative market share would be only 0.4. We use Relative Market Share in a BCG matrix, comparing our product sales with the leading rival’s sales for the same product. BCG Matrix of PEPSI BCG Matrix also is known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: Dogs, Stars, Cash Cows and Question Mark.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |